Alcohol and underage drinking are complex issues. The Know When. Know How.℠ campaign features communications like this website as well as TV and radio spots, social media messages and printed materials targeted to parents of children ages 8 through 12.

Each ad or collateral piece features facts or tips to help parents gain a better understanding of the risks associated with underage alcohol use and a strong factual foundation from which to talk with their kids early and often.

Campaign Videos

"1 in 3 Friends" :30' TV Commercial

"Gaming Buddies" :30' TV Commercial

"Miles the Multitasker" :30' TV Commercial

"Kept Safely" :30' TV Commercial

"Homework" :30' TV Commercial

"MVP" :30' TV Commercial

Printed Materials

"What Should Parents Know/Do About Underage Drinking" Rack Card

File size: 321 KB

View PDF
Thumbnail of Campaign Info Sheet for Parents

Campaign Info Sheet for Parents

File size: 529 KB

View PDF
Thumbnail of Campaign Info Sheet for Community Partners

Campaign Info Sheet for Community Partners

File size: 262 KB

View PDF
Thumbnail of poster

"Do You Keep Your Adult Beverages Out of Reach?" Poster

File size: 918 KB

View PDF
Poster shows an image with Latino dad holding soccer ball and his young daughter smiling.

"How Can Parents Use Their Influence to Prevent Underage Drinking?" Poster

File size: 883 KB

View PDF
Poster shows an image of a black mom driving a minivan and her 9-year-old son in the back wearing a martial arts outfit.

"When Is The Best Time to Talk With Your Child About Underage Drinking?" Poster

File size: 487 KB

View PDF
Poster uses image of caucasian mom helping her young daughter with her homework.

"How Early Should You Start Talking With Your Child About Underage Drinking?" Poster

File size: 423 KB

View PDF
Poster shows a mom, dad and 8-year-old son at a table in a wedding with drinks in front of them.

"A Special Occasion Is No Excuse To Let Kids Drink" Poster

File size: 510 KB

View PDF

Digital Messages

Help us reach out to more Pennsylvania parents by sharing campaign messages through your Facebook, Instagram or Twitter accounts. You can even add them to your blog or emails to help parents understand the risks of underage drinking.

Recommended for Blogs, Email, Facebook and Twitter

1 in 3 kids has tried alcohol by age 8.

"1 in 3 Kids" Statistic

File size: 184 KB

View larger imageGet Image

7 in 10 parents don't keep the alcohol in their home secured.

"Alcohol In The Home" Statistic

File size: 150 KB

View larger imageGet Image

80% of teens say their parents are the biggest influence on their decision of whether or not to drink.

"Parent Influence" Statistic

File size: 281 KB

View larger imageGet Image

94% of PA parents believe it's their responsibility to talk with their kids about alcohol.

"Parent Responsibility" Statistic

File size: 274 KB

View larger imageGet Image

A special occasion is no excuse to let kids drink. Even a sip is illegal.

A Special Occasion Is No Excuse To Let Kids Drink

File size: 246 KB

View larger imageGet Image

To Prevent Undersage Drinking, Start Here. KnowWhenKnowHow.org

Campaign Promotion

File size: 45 KB

View larger imageGet Image

Recommended for Instagram

1 in 3 kids has tried alcohol by age 8.

"1 in 3 Kids" Statistic

File size: 481 KB

View larger imageGet Image

7 in 10 parents don't keep the alcohol in their home secured.

"Alcohol In The Home" Statistic

File size: 476 KB

View larger imageGet Image

80% of teens say their parents are the biggest influence on their decision of whether or not to drink.

"Parent Influence" Statistic

File size: 601 KB

View larger imageGet Image

94% of PA parents believe it's their responsibility to talk with their kids about alcohol.

"Parent Responsibility" Statistic

File size: 382 KB

View larger imageGet Image

A special occasion is no excuse to let kids drink. Even a sip is illegal.

A Special Occasion Is No Excuse To Let Kids Drink

File size: 244 KB

View larger imageGet Image