Campaign Elements
Alcohol and underage drinking are complex issues. The Know When. Know How.℠ campaign features communications like this website as well as TV and radio spots, social media messages and printed materials targeted to parents of children ages 8 through 12.
Each ad or collateral piece features facts or tips to help parents gain a better understanding of the risks associated with underage alcohol use and a strong factual foundation from which to talk with their kids early and often.
Campaign Videos
"Just Looking" :30 TV Commercial
"Not My Child" :30 TV Commercial
"Closer Than You Think" :30 TV Commercial
"Make It Clear" :30 TV Commercial
"1 in 3 Friends" :30 TV Commercial
"Gaming Buddies" :30 TV Commercial
"Miles the Multitasker" :30 TV Commercial
"Kept Safely" :30 TV Commercial
"Homework" :30 TV Commercial
"MVP" :30 TV Commercial
Campaign Radio Commercials
"Closer Than You Think" :30 Radio Spot
"Just Looking" :30 Radio Spot
"Not My Child" :30 Radio Spot
"How Early" :30 Radio Spot
"Gaming Buddies" :30 Radio Spot
"Miles the Multitasker" :30 Radio Spot
"Kept Safely" :30 Radio Spot
"Homework" :30 Radio Spot
"MVP" :30 Radio Spot
Digital Messages
Help us reach out to more Pennsylvania parents by sharing campaign messages through your Facebook, Instagram or Twitter accounts. You can even add them to your blog or emails to help parents understand the risks of underage drinking.
Recommended for Blogs, Email, and Twitter
Talk With Your Child About The Consequences of Underage Drinking.
File size: 90 KB
Is Your Child Prepared for a Friend Who Tries To Steer Them in the Wrong Direction?
File size: 68 KB
Share the Facts About Underage Drinking So Your Child Makes Safe Decisions About Alcohol.
File size: 81 KB
Share the Facts About Underage Drinking One Ride At A Time
File size: 85 KB
Recommended for Facebook and Instagram
Talk With Your Child About The Consequences of Underage Drinking.
File size: 131 KB
Is Your Child Prepared for a Friend Who Tries To Steer Them in the Wrong Direction?
File size: 115 KB
Share the Facts About Underage Drinking So Your Child Makes Safe Decisions About Alcohol.
File size: 114 KB
Share the Facts About Underage Drinking One Ride At A Time
File size: 184 KB