Alcohol and underage drinking are complex issues. The Know When. Know How.℠ campaign features communications like this website as well as TV and radio spots, social media messages and printed materials targeted to parents of children ages 8 through 12.

Each ad or collateral piece features facts or tips to help parents gain a better understanding of the risks associated with underage alcohol use and a strong factual foundation from which to talk with their kids early and often.

Campaign Videos

"Just Looking" :30 TV Commercial

"Not My Child" :30 TV Commercial

"Closer Than You Think" :30 TV Commercial

"Make It Clear" :30 TV Commercial

"1 in 3 Friends" :30 TV Commercial

"Gaming Buddies" :30 TV Commercial

"Miles the Multitasker" :30 TV Commercial

"Kept Safely" :30 TV Commercial

"Homework" :30 TV Commercial

"MVP" :30 TV Commercial

Printed Materials

Thumbnail of rack card

"What Should Parents Know/Do About Underage Drinking" Rack Card

File size: 203 KB

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Thumbnail of Campaign Info Sheet for Parents

Campaign Info Sheet for Parents

File size: 322 KB

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Thumbnail of Campaign Info Sheet for Community Partners

Campaign Info Sheet for Community Partners

File size: 166 KB

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Poster with young girl reaching for the beer in a fridge

"Do You Keep Your Adult Beverages Out of Reach?" Poster

File size: 351 KB

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Poster shows an image with Latino dad holding soccer ball and his young daughter smiling.

"How Can Parents Use Their Influence to Prevent Underage Drinking?" Poster

File size: 638 KB

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Poster shows an image of a black mom driving a minivan and her 9-year-old son in the back wearing a martial arts outfit.

"When Is The Best Time to Talk With Your Child About Underage Drinking?" Poster

File size: 291 KB

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Poster uses image of caucasian mom helping her young daughter with her homework.

"How Early Should You Start Talking With Your Child About Underage Drinking?" Poster

File size: 255 KB

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Poster shows a mom, dad and 8-year-old son at a table in a wedding with drinks in front of them.

"A Special Occasion Is No Excuse To Let Kids Drink" Poster

File size: 238 KB

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Poster shows an image of a black mom driving a minivan and her 9-year-old son in the back wearing a martial arts outfit.

"Share The Facts About Alcohol One Ride At A Time" Poster

File size: 322 KB

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Digital Messages

Help us reach out to more Pennsylvania parents by sharing campaign messages through your Facebook, Instagram or Twitter accounts. You can even add them to your blog or emails to help parents understand the risks of underage drinking.

Recommended for Blogs, Email, and Twitter

1 in 3 kids has tried alcohol by age 8.

"1 in 3 Kids" Statistic

File size: 184 KB

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7 in 10 parents don't keep the alcohol in their home secured.

"Alcohol In The Home" Statistic

File size: 151 KB

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80% of teens say their parents are the biggest influence on their decision of whether or not to drink.

"Parent Influence" Statistic

File size: 281 KB

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94% of PA parents believe it's their responsibility to talk with their kids about alcohol.

"Parent Responsibility" Statistic

File size: 179 KB

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A special occasion is no excuse to let kids drink. Even a sip is illegal.

A Special Occasion Is No Excuse To Let Kids Drink

File size: 207 KB

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Mom helping her daughter with homework with the message: Tackle Underage Drinking One Subject At A Time

Tackle Underage Drinking One Subject At A Time

File size: 144 KB

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Mom in the car with her 8-year-old son with the message: Share the Facts About Underage Drinking One Ride At A Time

Share the Facts About Underage Drinking One Ride At A Time

File size: 174 KB

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To Prevent Undersage Drinking, Start Here. KnowWhenKnowHow.org

Campaign Promotion

File size: 46 KB

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Recommended for Facebook and Instagram

1 in 3 kids has tried alcohol by age 8.

"1 in 3 Kids" Statistic

File size: 151 KB

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7 in 10 parents don't keep the alcohol in their home secured.

"Alcohol In The Home" Statistic

File size: 161 KB

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80% of teens say their parents are the biggest influence on their decision of whether or not to drink.

"Parent Influence" Statistic

File size: 193 KB

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94% of PA parents believe it's their responsibility to talk with their kids about alcohol.

"Parent Responsibility" Statistic

File size: 216 KB

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A special occasion is no excuse to let kids drink. Even a sip is illegal.

A Special Occasion Is No Excuse To Let Kids Drink

File size: 169 KB

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Mom helping daughter with homework with the message: Tackle Underage Drinking One Subject At A Time

Tackle Underage Drinking One Subject At A Time

File size: 186 KB

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Mom in the car with her 8-year-old son with the message: Share the Facts About Underage Drinking One Ride At A Time

Share the Facts About Underage Drinking One Ride At A Time

File size: 184 KB

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