About the Campaign

The Pennsylvania Liquor Control Board

The Pennsylvania Liquor Control Board (PLCB) is committed to providing information about responsible alcohol consumption through its Bureau of Alcohol Education. The bureau has a three-fold mission:

  • Deliver “no-use” and “zero tolerance” messages to those under the age of 21.
  • Encourage responsibility and moderation for any adult age 21 and over who chooses to drink alcoholic beverages.
  • Promote responsible alcohol service and practices among licensees and those who serve beverage alcohol in Pennsylvania.

The PLCB regulates the distribution of beverage alcohol in Pennsylvania, operates more than 600 wine and spirits stores statewide, and licenses 20,000 alcohol producers, retailers, and handlers. The PLCB also works to reduce and prevent dangerous and underage drinking through partnerships with schools, community groups, and licensees. Taxes and store profits — totaling $15.8 billion since the agency’s inception — are returned to Pennsylvania’s General Fund, which finances Pennsylvania’s schools, health and human services programs, law enforcement and public safety initiatives, among other important public services. The PLCB also provides financial support for the Pennsylvania State Police Bureau of Liquor Control Enforcement, the Department of Drug and Alcohol Programs, other state agencies, and local municipalities across the state.

PLCB efforts to reduce underage and dangerous drinking include more than 1 million age verification checks annually at Fine Wine & Good Spirits stores, Responsible Alcohol Management Program (RAMP) training and certification for licensees and their employees, grants totaling more than $1 million each year awarded to local partners in alcohol deterrence efforts, an annual conference drawing hundreds of experts and participants to discuss alcohol education issues, an annual poster contest for children in kindergarten through 12th grade, an award-winning training program for resident assistants on college campuses, advertising and marketing efforts, and partnership-building with communities and organizations across Pennsylvania committed to the prevention of alcohol abuse and underage drinking.