About the Campaign Why We Created the Campaign Campaign Elements Community Partnerships The Pennsylvania Liquor Control Board Get In Touch Facts & Statistics The Dangers of Alcohol How Alcohol Affects the Brain Any Amount of Alcohol is Risky for Kids Understanding the Law Parental Responsibility Your Influence Setting an Example What’s Your Parenting Style? Alcohol in the Home Approach Prevention Positively Grandparents: Use Your Influence To Keep Your Grandkids Safe Resources for Parents Talk Early & Often Why and How Early Teachable Moments Tips to Start the Conversation